Personal and organizational values Essay

What are personal and organizational values? Values are one of the most special achievements as human beings. A person acts not just in service to personal needs, but also out of a broader sense of what is important, purposeful and meaningful (Cynthia D. Scott, 1993). Values are the building blocks of organizational culture. They represent an organization’s basic guidelines about what is significant; how business is conducted; how people relate to one another; its clients and customers relationships; and its decision making strategies. Values affect every aspect of the organization, and take years, constant attention, and perseverance to change. Values serve to inspire and foster commitment, motivation, innovation and trust around principles of conduct that are held inviolate. They reflect intentions and provide guidance for every action when there is a gap between intentions and reality. When actions do not comply with stated intentions, the gap becomes a source of cynicism and loss of confidence and momentum toward change and innovation. Values are represented in decision making processes, interpersonal interactions, leadership actions, reward structures, supervisory styles, and information and control systems. Each plays a role in sustaining the structure of a value, and each serves as a lever of change. To stimulate an organization toward change, we must minimize or fill the gap between the stated values and value actions (Rodney Napier, 1997). Conflict between personal and organizational values and goals How do organizational and personal goals differ? Organizational goals are carefully and logically determined. Frequently, this must be discussed with other people in order to define them exactly. An organizational goal is one that we understand and commit to intellectuality. A personal goal, on the other hand, is a private and often purely emotional commitment (Merrill E. Douglass, 1993). Value conflicts arise when people are working in a situation where there is a conflict between personal and organizational values. Under these conditions, employee may have to struggle with the conflict between what they want to do and what they have to do (Diane F. Halpem, 2005). This can be a distracting experience as you face changes, contrasts and a few surprises, and have to make some sense of all this (Henry Tosi, 2000). For example, people whose personal values dictate that it is wrong to lie may find themselves in a job where lying becomes necessary for success. Successful job performance may require a bold lie, or perhaps just a shading of the truth. People who experience such a value conflict will give the following kinds of comments: â€Å"This job is eroding my soul,† or â€Å"I cannot look at myself in the mirror anymore knowing what I’m doing. I can’t live with myself. I don’t like this.† If workers are experiencing this kind of mismatch in values on a chronic basis, the burnout is likely to arise. However, a Machiavellian individual, who believes that the end justifies the means, will have a better fit with a job in which lying is essential to success and will probably not experience value conflict and many other situations (Diane F. Halpem, 2005). Value-driven management Value-driven philosophy is designed to develop effective and value-driven leadership at every level in the organization. The decision making and leadership styles of effective business leaders are value-driven men and women who create value for their organizations that goes far beyond mere stockholder value. This is not to suggest that they should disregard profitability as an important corporate goal, but it is instead to state that the financial bottom line—as a value—is integrated with other value drivers in their leadership behavior. Value Driven Management and value driven leadership are interactive and synergistic. Value-driven organizations will tend to develop value-driven leaders, and value driven leaders will create value over time for their organization and their organizations are becoming more valuable and fulfilled, and continue to grow and thrive throughout their lifetimes. This view is especially significant in today’s growing force of high employment, knowledgeable workers, and the concept of measuring and managing organizational knowledge as intangible financial assets. There are 8 value drivers that impact organizational and individual decision making. These value drivers are to some degree interrelated and overlapping, but in total, they encompass the universe of the organization, combining the internal and external variables it must confront throughout its existence:   external cultural values, organizational cultural values, individual employee values, customer values, supplier values, third-party values, owner values and competitor values. When these value drivers are used systematically and properly in the company’s decision processes, and when their individual and collective impact is weighed and balanced, in organizational decision making, the firm will create value for –itself over time—particularly in the long run (Randolph A. Pohlman, 2000). Collegial vs. meritocratic structure of value Better fit between individuals’ and organizations’ values predicted higher levels of satisfaction and commitment and lower turnover. Leadership organizations have a tough, but not, harsh, view of change. They focus on accountability for actions and give some emphasis to the discussions of goals and means. Although these organizations are still basically compliance-oriented, their documents portray the change process less impersonally and more persuasively, seeking to encourage employees to comply with the requirements rather than simply expecting it. In the meritocratic value structure, this appears to be a much greater emphasis on motivating employees to play a constructive role in change. This emphasis involves explaining both the goals of change and the means for bringing it about. Meritocratic structures can be characterized as trying to challenge or energize employees. Change, although difficult, is associated with achieving important goals, and the organization signals that people’s efforts and achievements are recognized and appreciated. This is characterized by themes of striving, effort, goals, achievement, motivation and recognition. Only collegial organizations view change in a positive way and emphasize employee participation. Collegial ones do not challenge their employees to achieve organizational goals; instead, they emphasize the benefits change brings to internal and external stakeholders and depict an enthusiastic, responsive orientation to change (Boris Kabanoff, 1995). Entrepreneurial vs. bureaucratic values (differences in social origins, including gender and cognitive ability) Differences in social origins, such as gender and cognitive skills create different sets of belief concerning the qualities of a good job. According to Miller and Swanson theory (1958), the theory identifies two major value systems—the entrepreneurial and bureaucratic. These values are oftentimes merged, and thus form beliefs about the desirable attributes of jobs, by comparing expected returns against expected risks in the search of opportunities for future economic wellbeing. Some people may embrace either of the entrepreneurial or bureaucratic orientation is determined mainly by entrepreneurial skills and attitudes towards risk, which in turn can be affected by family background, schooling, gender, and cognitive skills. The adult achievements are favored by early family and schooling forces, and the very same personal qualities that give in to advantages for achievement, also creates expressions of preference that favor entrepreneurial type over the bureaucratic job properties. Cognitive ability and gender, being the most powerful sources of variation in job values, are followed by years of schooling. Parental education, occupational status, self-employment and income all geared towards entrepreneurial over bureaucratic job properties. Significant other’s influence, educational aspirations and years of schooling, aside from favoring entrepreneurial over bureaucratic values, create a very strong preference for esteem over all other job properties and is significantly related   in the value system geared towards   achievements (Halaby, 2003). Cultural values on problem solving, teams, gender, stress and ethics National culture plays an important role and leads to differences in how problems are solved and in the quality of the solutions. Chinese employees are more likely to delay informing a manager about a problem until the manager sees the problem on his or her own. The employees are also likely to minimize the seriousness of the problem. In western cultures, managers are more likely to appreciate and give credit to an employee who draws attention to a problem, and therefore, problems are more rapidly identified and brought to the attention of management.    The result is that Western managers are more likely to speak directly about the problem. In collectivist cultures, decision making is more likely to rely on consensus while managers from individualist rely more on their own experience and training when making decisions. It is also   found that Australians prefer a decision making style based on having a selection choices that require careful individual thought, whereas the Japanese prefers styles that require more references to other people. In Japan, individuals are likely to measure their personal success by the success of their team and organization (Siverthome, 2005). Impact of technology While technology has increased the ability to communicate, one might question whether it has increased or diminished the capacity to connect with co-workers in the workplace. It is through feeling this connection that we derive our sense of teamwork, community, attachment, and belonging—all essential aspects of what humans needs to feel: valued, respected and acknowledged. It is these core social and emotional elements that lubricate human beings and keep them going in times of difficulty, be it a personal, professional, or even a national crisis (Lewis, 2006). Dealing with value conflicts What can be done to alleviate burnout? One approach is to focus on the individual who is experiencing stress and help him or her to either reduce it or cope with it. Another approach is to focus on the workplace, rather than just the worker, and change the conditions that are causing the stress. The challenge for organization is to identify interventions that target those particular areas (Diane F. Halpem, 2005). What implications these have for managers?   Value configurations may motivate and support the organization’s coherence, strength, and stability. They also offer managers a framework for conceptualizing the nature and purpose of organizational change. One possible explanation for the high failure rate of company mergers and acquisition is â€Å"culture incompatibility† and â€Å"culture collisions.† (Boris Kabanoff, 1995)          References: BORIS KABANOFF, R. W., MARCUS COHEN (1995) Espoused Values and Organizational Changes Themes. Academy of Management Journal, 38, 1075-1104. CYNTHIA D. SCOTT, D. T. J., GLENN R. TOBE (1993) Organizational Vision, Values and Mission, Thompson Crisp Learning. DIANE F. HALPEM, S. E. M. (2005) From Work-family Balance To Work-family Interaction: Changing The Metaphor, Routledge. HALABY, C. N. (2003) Where Job Values Come From: Family and Schooling Background, Cognitive Ability, and Gender. American Sociological Review, 68. HENRY TOSI, N. P. M., JOHN R. RIZZO (2000) Managing Organizational Behavior, Blackwell Publishing. LEWIS, G. W. (2006) Organizational Crisis Management: The Human Factor, New York, Auerbach Publications. MERRILL E. DOUGLASS, D. N. D. (1993) Manage Your Time, Your Work, Yourself AMACOM American Mangement Association. RANDOLPH A. POHLMAN, G. S. G. (2000) Value Driven Management: How to Create and Maximize Value Over Time for Organizational Success, AMACOM American Management Association. RODNEY NAPIER, C. S., PATRICK SANAGHAN (1997) High Impact Tools and Activities for Strategic Planning: Creative Techniques for Facilitating Your Organization’s Planning Process, McGraw-Hill Professional. SIVERTHOME, C. P. (2005) Organizational Psychology in Cross-cultural Perspective, NYU Press.

Plate Tectonics Essay Essay

Assess the strength of the relationship between tectonic processes and major landforms on the earth’s surface. Tectonic processes have been responsible for the major landforms across the Earth’s surface. These processes are controlled by the convection currents rising from the Earth’s mantle. Firstly, one place where tectonic activity occurs is at oceanic to oceanic constructive plate boundaries. Here two plates diverge or move away from each other, pushed apart by huge convection currents In the earth’s mantle. These convection currents are initiated by heat energy produced from radioactive decay in the earth’s core. As the convection currents move the plates away from each other, there is a weaker zone in the crust and an increase in heat near the surface. The hotter, expanded crust forms a ridge. Magma rises up from the mantle in the gap. The lava cools, solidifies and forms a chain of volcanic mountains thousands of miles long down the middle of the ocean eg. Atlantic. There are transform faults at right angles to the ridge. The movement of these faults causes rift valleys to occur. Examples of these landforms created by constructive plate margins are the Mid Atlantic Ridge (MIR) , and the Great African rift valley (GARV). The MIR is the result of the North American plate and Eurasian plate diverging in the middle of the Atlantic ocean. Here, volcanic islands such as Iceland, the Canary islands and ascension island have been created by the rising magma from the mantle. The GARV is an example of where the crust has dropped down between parallel faults to form rift valleys. As the crust subducts into the mantle it melts causing igneous activity below, magma to rise and therefore volcanoes erupt on the surface as a result. Evidence of this volcanic activity is shown by Mount Kenya and Mount Kilimanjaro. The lava here has a low viscosity, it very hot (1200 C) and has a low silica content. An example of where landforms have been created at a different plate boundary, a destructive plate margin, is where two plates, the Nazca plate, an oceanic plate, and the South American plate, a continental plate, converge. Here, two plates meet and the denser oceanic lithosphere of the Nazca plate is forced down under the more buoyant continental lithosphere of  the South American plate, descending at an angle into the mantle in a process called subduction. This is marked on the ocean surface by the presence of the Peru-Chilie trench. The friction between the plates prevents the subducting oceanic plate from sliding smoothly. As it descends it drags against the overlying plate causing both fracture and deform. This results in frequent shallow focus earthquakes The subduction of the Nazca plate under southern Chile produced the largest earthquake ever recorded, with a magnitude of 9.5 in 1960. Volcanoes are also created here as one plate subducts and partially melts; the magma rises up through fissures and can reach the surface. The type of lava here is andesitic, very high in silica and not very hot resulting in a composite volcano being formed out of layers of ash and lava. The cascade mountain range is an example of where a destructive plate boundary has caused the Juan de Fuca plate to subduct under the North American plate. This resulted in 15 composite volcanoes being formed, one of them, Mount St. Helens. Similar to the peru-chile region, the Japanese islands are situated in a subduction zone. In the northwestern margin of the pacific oceans, the pacific plate and Philippine plate converge. On the pacific side, trenches run parallel to these islands. As one plate subducts beneath the other, it heats up and melted magmas rise towards the surface. These Japanese island arcs extend 3000km and magma produced under them form felsic plutonic rocks (granite), some of which erupts on the surface to make volcanoes. Large-scale formation of granites develops the crust of island arc. On the other hand, some tectonic activity doesn’t produce any landform. An example is at the San Andreas Fault. Although both plates are moving in a north westerly direction, the pacific plate Is moving faster than the north American plate (7cm/year faster), so the relative movement of the north American plate is to the south east. The pacific plate is being moved northwest due to the sea floor spreading from the pacific coast rise in the gulf of California. The North American plate is being pushed west and north due to sea floor spreading of the mid-Atlantic ridge. Movement is sporadic and jerky. Frictional forces lock the blocks of lithosphere together for years at a time. When frictional forces are overcome, the plates slip and  shallow focus earthquakes are generated. Similarly, landforms can be produced without the source of tectonic activity. The Hawaiian islands are not connected with any plate boundary. The volcanic area is caused by a localized hotspot beneath the pacific plate. A concentration of radioactive elements inside the mantle may cause such a hotspot to develop. From this, a plume of magma rises to eat into the plate above the hotspot. The hotspot is stationary so as the pacific plate moves over it, lines of basaltic shield volcanoes are created. These can be eroded to have flat tops called guyots. In Hawaii, the main island is closest to the hotspot and so it is the most volcanically active. However as the pacific plate moves north west at 10cm/year, a new island, Loihi will form as the submarine volcano builds up to sea level. Finally, collision plate boundries.. When continental and oceanic plates collide, the thinner and more dense oceanic plate is overridden by the thicker and less dense continental plate. The oceanic plate is forced don into the mantle by a process called subduction. As the oceanic plate descends it is forced into higher temperature environments. At 100 miles deep the subducting plate begins to melt. The partial melting produces magma chambers above the subducting oceanic plate. The magma ascends through the overlying materials, melting and fracturing its way up. If the magma rises to the surface without solidifying it will break through in the form of a volcanic eruption. The Himalayan mountains are an example of where the Indian continental plate has been put under extreme pressure as it collides with the Eurasian plate, forcing the edges of the pates upwards in to a series of folds, as one subducts beneath the other. In conclusion, the strength of the relationship between tectonic processes and major landforms on earth can be described as strong. There is a clear correlation between the events that occur at constructive, destructive and collision plate boundaries and the landforms produced consequently. Although there are situations where the two are not linked, ultimately the characteristics of the landform will have been influenced by some soft of tectonic movement. For example, the chains of Hawaiian hotspot islands are  in this shape due to the northward movement of the pacific plate.

“Nineteen Eighty-Four” by George Orwell Essay

Winstons statement is vague and must be properly addressed before we can access its validity. The word hope in itself is deliberately ambiguous as Winston fails to mention what this hope is for. Winston may be talking about hope of revolution and the overthrow of government as a horse shaking flies. For this there is ultimately almost no hope in the proles due to the futility expressed in the novels ending as even our socially aware narrator succumbs to the guile of Big Brother. However, much more than this Winston may be talking about hope for the future, hope for freedom from social oppression and the dictatorial regime of the Party, hope for the end goal of this revolution. Winston writes this statement having just described the way in which the Party has manipulated sex, one of the basest human instincts according to Freud, into a joyless act and attempts to eliminate the orgasm.The freedom from this sort of tyranny is far more within the reach, and to some extent is already available, to the proles. The proles, superficially, have far more tangible freedom than the party members since they are able to indulge in their own activities during free time which party members are not permitted. The proles are less vigorously monitored by the Thought Police or party officials and in theory are allowed to live as they please. However, in theory, the party members are too allowed to live as they please though the reality is very different as will be discussed later. It is questionable whether or not Winston himself holds any hope in the proles. Whilst traversing the prole districts of London he re-states and corrects his prior quote, this time saying if there was hope it lay in the proles. This suggests that he has come to the conclusion that there is actually no hope other than a theoretical one. The use of if and was shows that Winston is not so much expressing a hope but rather philosophising on abstract concepts, a palpable absurdity which he knows are out of reach in reality. These theoretical truths are expressed as important to Winstons psyche as he depends on them to stay sane, he writes the axiom Freedom is the freedom to say that two plus two make four. If that is granted, all else follows. His hope in the proles is part of the same concept. Winston needs to make sense of his world no matter how futile it might be, he needs to cling on to the prospect of hope despite its impossibility. The way in which the proles are portrayed shows how they are able to function within the world of Nineteen Eighty-Four and kept under control despite having certain levels of freedom. At the start of chapter seven we are presented with the power of the proles to such an extent that we are even given the statistics that it contains 85% of the population of Oceania. Though Winston constantly expresses their huge potential their futility is quickly made clear as their drive is siphoned into irrelevant directions. Winston confuses a squabble over saucepans for the start of a revolution. The juxtaposition of these two ideas serves to emphasise the anticlimactic outlets of the proles as the two are social polars, one a fundamental change in the very workings of society, the other a pointless feud over kitchen utensils. Another outlet for the proles is a large amount of focus centred around the lottery to such an extent that it becomes the principle if not the only reason for remaining alive. The fact that this lottery is largely imaginary shows the level of control that the party is still able to impose upon the proles, despite appearing to be a choice. The party is misdirecting their hope whilst apparently giving it in a controlled system. On the face of it, the way the proles live does not appear to be very different from real life in 1940s London. When Orwell provides us with a list of their activities the care of home and children, petty quarrels with neighbours, films, football, beer, and above all, gambling, fill dup the horizons of their minds it seems to be a bleak portrayal of London rather than a distant dystopian future. We are able to identify with Winstons thoughts and feelings but we are able to identify with the proles lifestyles. Considering Orwells bleak view and lack of faith in social systems and British life in general he is likely to attach a certain stigma and lack of faith in a lifestyle which mimics it. Winston talks extensively of the bland, neutral life which fails to live up to its own expectations the reality was decaying dingy cities where underfed people shuffled to and fro in leaky shoes. This again seems more like a general social commentary of the London of Orwells time rather than a warning of the future which  pervades the rest of the novel. Orwell is clearly disillusioned both in the real world and the world of Nineteen Eighty-Four. The proles, it seems, though possessing more evidential freedom are actually as enslaved by the party as the rest of Oceania. They are regarded as beneath suspicion showing them to be mentally inept and enslaved, perhaps making them greater casualties of Big Brothers regime. The proles are the ultimate party product, exhibiting no threat despite a lack of supervision via Thought Police or telescreens. They show no ambition, are able to employ doublethink and do not question the status quo unlike Winston and Julia, both party members. As Syme says the proles are not people, they have lost all concept of freedom or anything outside of the party without the need of newspeak to diminish these concepts for them. Winston states he knows HOW but I do not know WHY. His contrast with the proles demonstrates the Why. The very fact he thinks this statement and questions the party shows why the party has need of thought police to keep him under control. There is no need for this amongst the proles since they are not intelligent enough to rebel, but intelligent members of the party who can philosophise on concepts of freedom are far more dangerous to the party. It is necessary for them to be force-fed orthodoxy to keep them under control and weed out those who cannot be. Winston contains the fundamental mute protestation in the bones which simply is not present in the proles. There is no hope in the proles uprising since orthodox or not, they will never take the initiative to do so and all those who can invoke them are sought out by Thought Police. The proles are presented as, fundamentally, equally as oppressed as party member but just through different means. The party members are encouraged and required to use Newspeak so as to diminish the English language and the unorthodox concepts that go alongside it. Though proles, on the other hand, not only use Oldspeak but their own dialect of it and actively reduce the words themselves by omitting letters. The format via which Orwell presents this emphasises this point since he does not simply omit the letters but places a dash in their stead Ark at im! Calls isself a barman and dont know  what a pint is. The proles erode letters and grammar of their own accord, demonstrating the fact that they too will naturally move in the direction of the party. Similarly, the conversation of the proles, though they are permitted to argue without raising suspicion is ultimately as futile as those members of the party. The conversations are still not exchanges of views or ideas but the duckspeak of the Ministry of Truth cafeteria. The proles argue amongst one another whilst never actually stopping to hear each others input. We can see this both in the occasion when the men have a debate over the lottery and Winstons conversation with the old man in the pub. Conversations run in parallel with each other rather than meet and the sense of personal isolation of views remains. Since, as readers we know that there is no hope for Winston or the other party members, by seeing the similarities we are shown that there too is no hope for the proles. Ultimately the proles are no more capable of bringing about the revolutionary changes that Winston hopes for than the party members. They have a greater potential since, as the party slogan states, proles and animals are free. However, they are only free in the same way an animal is free. They are not truly free, as Winston would see it, to claim that two plus two equals four since they have no mental inclination to do so. The proles contain the hope of social freedom which Winston desires but are unable to utilise it since they are mentally enslaved without the need for Thought Police, ambitionless and ultimately hopeless. Bibliography: George Orwell – Nineteen Eighty-Four

Health Care Systems of Singapore and United States Essay

Health Care Systems of Singapore and United States - Essay Example The WHO Report revealed that U.S health system spends a higher portion of its Gross Domestic Product than any other country of the 191 countries. The report ranked U.S at position 37 according to its health care performance. Bureau report of 2006 revealed that 15.8 percent of citizens had no insurance cover. This represented an approximate of 47 million people (DeNavas-Walt et al, 2007:27). This paper compares the health care systems of United States and Singapore. It will look at the organisation, funding, regulation, and quality. Organisation The organisation of the health care system in United States and Singapore differs markedly. To start with, the structure of the health care systems in Singapore encourages her citizens to take responsibilities for their well-being. Singapore health care system comprises of both private and public hospitals. The organisation of health care system embraces three central components of the health care that include Medisave, Medishield, and Medifun d. Medislave is a compulsory saving plan while Medishield is a low cost, catastrophic health insurance scheme while Medifund is a welfare scheme. The three accounts augment government’s system of subsidies for health care. ... The polyclinics account 20 percent of the primary health care provision while the private sector captures 80 percent. However, the public health care accounts for 80 percent while that of private health care is 20 percent in the expensive hospital care (Usa, 2009:111). The structure of health care system in United States is very different from that of Singapore. The health system in United States are very fragmented and decentralised. The health care system concentrate on making profits and patients pay for all health care services. Although the government of United States invests many funds in the health care system, the outcomes are dismal. The organisation of health system in United States embraces private and public insurers in the health care system. The health insurance systems include the Medicaid and Medicare (Barr, 2011:14). The Medicare program, which the government of United State oversees, caters for the elderly and disabled people. The payroll taxes and federal revenues and premiums finance the Medicare insurance. On the other hand, Medicaid covers the low-income earners and the disabled. The federal law dictates that Medicaid should insure parents, disabled, poor pregnant women, and the aged people only. This program is under the State and the District of Columbia. This insurance covers about 13 percent of the American people that makes about 20 percent of total health care spending (Barr, 2011:166). In addition to the public Medicare and Medicaid, United States has private insurance system. This cover caters for 58 percent of the American population amounting to 33 percent of the total spending of health expenditure (Niles,

Service Marketing Research Paper Example | Topics and Well Written Essays - 1000 words

Service Marketing - Research Paper Example Commonwealth Bank has become the leading mortgage lender in Australia. Positioning strategy is a part of service marketing1. The organization has effectively gain believes and trust of the customers through their effective positioning strategy of services. The strategy and effective service process will be discussed later in the study. The literature review will give a clear idea that what is the positioning strategy and how this strategy helps organizations2. The positioning strategy only relates to the level of a particular service or a product. Major of the theories, academic studies and concepts revealed that a product or service can be positioned on the basis of its needs to satisfy, quality, specific service features and benefits to be delivered. In terms of services, market performance is computable implementing the behavioural objectives and deemed to be implementable and appropriate for banking services. Loyalty is considered as the intended behaviour that involved the depositions of users or the customers of bank in terms of intention and preference that play a key role in order to determine the market performance. It is a type of attitude that reflected in the eagerness in order to recommend the service provider to people or an actual observed behaviour in terms of repurchase. Strong positive connections between loyalty and image have been reported broadly in the area of service marketing. Moreover, it is reported that customer objectives to implement service encouraged by the advantages and benefits that they expect through the service. It is being embedded in the thoughts and believes about the service performance. People are more likely to consume or purchase a service or a product if it is perceived to have key attributes that deliver advantages and benefits3. However, several academics have found a positive relationship between the market performance and the perceived

Research and prepare an advertising plan Asume you own an advertising Paper

And prepare an advertising plan Asume you own an advertising agency, write that you would share with the CEO of Shazam - Research Paper Example The various platforms in the mobile phone operating systems have also been changing at a first pace and hence the company’s need for an advertising strategy geared to keep up with this dynamism. The main objective is to expand the target market for about 200% within the first half of the period of advertising and even grow it further in the long run. This is to be achieved at a very lean but objective budget estimate of about 2% of the total revenue derived from additional sales or profit. The plan further outlines an evaluation criterion for the proposed advertisement campaign to ensure that all set objectives and targets are met in accordance with the schedule and in line with the rapid changes being experienced in the industry. Shazam entertainment limited is a privately owned company connecting over 250 million individuals to their preferred brand, TV shows and music (Shazam Entertainment Ltd 2). This advertisement plan aims to leverage on this potential and exploit other avenues to ensure that the brand derives further gains in the competitive industry. The multimedia content industry is at the peak of competition today owing to vibrant watching and sharing population that mostly consist of the youth. This has been further enhanced by an ever growing number of social sites that people are able to communicate using tools like voice, text and video chats. In the process of these communications in the internet, the users end up commenting on various things and sharing information that sometimes can be in the form of referrals to some form of -multimedia content. Shazam has a presence in the world’s major cities laden with social media enthusiasts. It is positive to note that it has been positioned to take advantage of the opportunities that come with the ever growing mobile phone platforms that have come to be the single most effective and preferred communication and entertainment tool in the world today. The product was

Discussion Essay Example | Topics and Well Written Essays - 250 words - 129

Discussion - Essay Example First, Agile is found to be simpler and easier to follow. The phases of envision, speculate, explore, adapt and close flow better in a management process. This is different in the triangle where interconnection of tasks may result in complexities. Secondly, the triangle represents a correlation between time, cost and output as opposed to the Agile Framework which is more of a process-based framework. As opposed to the Waterfall framework, Agile defines the requirements throughout the project and hence the framework is more flexible. This means that it allows change in strategy as the project continues. Further, return on investment and avoidance of risk can be continuously monitored in the Agile Framework allowing easier control of the results. Although the Waterfall Triangle deals directly with the costs and outcomes from the beginning, it is not flexible to change. Agile Framework can be easily used in individual projects. This is because it is easy to use and follow. In addition, the constant feedback from the framework helps n making changes and controlling the outcome from within. The ease of use saves time and allow the project managers to manage

Motivation Theories and How It Affects Employees' Commitment and Essay

Motivation Theories and How It Affects Employees' Commitment and Performance at Work - Essay Example From this study it is clear that   businesses should motivate its workforce not only for them to commit and perform but also to keep them in the organisation. Keeping valuable employees motivated in an organisation is not only intended to make them commit and perform but also to keep them over the long haul. The most common notion about motivation is to shower them with fat paychecks but this proved to be inadequate in keeping employees motivated. As what organisational theorists have reported, committing employees to perform towards a common goal involves an interplay of various factors that involves not only remuneration, but also the social and psychological dimensions of work that keep employees productive. Several business organisations even went as far as integrating play with work not only to keep their employees committed and productive, but also to induce creativity in the workplace which proved to be beneficial to a company’s diversification drive such as the case of Google. These various motivation theories shall be discussed in this paper and we will also tackle how these theories affect performance in today’s competitive environment. According to the discussion the classical theorists of motivation a. Frederick Winslow Taylor’s Principles of Scientific Management Taylor first conceived the idea that workers are mainly motivated solely by wage. He posited that management has to possess the control and knowledge of the methods of production so that it would have a greater control of achieving efficiency in an organisation that includes motivating its workforce. For Taylor, the breaking up functions into small quantifiable tasks is necessary to make the time-piece rate pay possible that will encourage employees to work harder if they can see that they are being paid with more work. This theory assumed that employees are more motivated with more pay and confined motivation to solely addressing the economic needs of a business org anisation’s employees.

Does post-development represent the end of development or a new way of Essay

Does post-development represent the end of development or a new way of thinking about how development should be promotedExplain - Essay Example It would give an illustration as to how alternative techniques should be designed to overcome any problem which may occur during the development process. At the end of the 1980s, there was and still is little proof that the ever-present Structural Adjustment Programs (SAPs) had motivated any development, or shaped circumstances helpful to growth. In these situations it was barely astonishing that a lot of individuals involved in development started to sense that the previous theories had unsuccessful (a remarkable exception incorporated those practitioners and intellectuals who were linked with the Washington, and other support organizations, that had prepared a considerable intellectual and economic investment in such plans as SAPs). The query was where to go from that place. Such was the character of the ‘impasse’. In the deficiency of any reliable hypothetical foundation many theorists have sought a trail through the impasse by reference to the body of premise usually known as ‘post-modernism’, or post-structuralism. History is analyzed merely as a reliant series of events. Post-modernists would also be likely to condemn what is frequently observed as an unusually modernist trust in the talent of human race to advance their situation through science, generally visualized as the capability to form and shape their world through the use of technology and such processes as balanced techniques of planning. This is not to declare that post-modernists quarrel that technology and planning never end in the most wanted, or at least useful results, although some approach quite near to such a point at times (e.g. Paul Feyerabendon science). However, they are generally doubtful of the capability of planners and social engineers to attain their apparently benevolent objectives for society (and this is to close the eyes to the chance that they may state such benign goals as a coat for less generally

How Has Information Bout Neptune Been Gatheres Essay Example for Free

How Has Information Bout Neptune Been Gatheres Essay How has information about Neptune been gathered? When Neptune was first seen by Galileo Galilei it was thought to be just a star. Neptune was first observed by Johann Galle and Heinrich D’Arrest on the 23rd of September inn 1846. On August 25 1989 the Voyager 2 flew by the planet and it got thousands of pictures which gave us most of the information we have about Neptune today. The thousands of pictures that the Voyager 2 took were pictures of Neptune’s moons and rings. This flyby by the Voyager 2 gave us most of the information we have about Neptune today. The Voyager is the only spacecraft which has flown by Neptune and has gotten information. In 1998 scientists used telescopes on earth as well as telescopes in space to see Neptune’s ring arcs (the ring arcs are the rings of Neptune but at this point they were thought to be sort of like half rings around Neptune. The rings appeared to be a half shaped because of Neptune’s moons) as well as its rings. Neptune has been studied from the ground but it is a very challenging task due to the fact that the planet is a small disk shaped object and also because Neptune’s images are very blurred because of the distance between Earth and Neptune, Earth’s atmosphere also causes the images to be blurred. The Hubble spacecraft has also been used to find information about the planet Neptune. The Hubble spacecraft is a device which has been sent into space by NASA. Neptune’s position in our solar system Neptune is the 8th planet from our sun and the 5th farthest planet from our Earth. It is also the last gas planet in our solar system. The distance between our sun and Neptune is 30.06 AU (astronomical units).Neptune’s distance from our earth is 29.06 AU (astronomical units). Neptune’s orbit around the Sun Neptune revolves/orbits around the Sun once every 164.79 Earth years or once every 60.190 Earth days. Neptune travels at an average speed of 12,253 miles/hour or 19,720 km per hour in its orbit around the sun.

Nursing Paper For The Critique Is On Diagnosing Diabetes Nursing Essay

Nursing Paper For The Critique Is On Diagnosing Diabetes Nursing Essay Introduction This purpose of the document is to critique evidence based nursing paper. The nursing paper chosen for the critique is on diagnosing diabetes (OShea, 2010). Problem as presented by the author (s) The nursing paper provides detailed information about the diabetics, its types, how it is diagnosed, what precautions have to be taken by a diabetic, medicines used and also the different levels of dosages. The paper details the required steps on diagnosis of the disease and the various actions and what steps to be followed to treat the patient. Reason the article was chosen for critique The paper provides practical guide to diagnosing Type 2 diabetes. There are few strong reasons for choosing this paper for critique. The stealth nature of the Type 2 diabetes results in serious complications. Author of this critique wanted to review the latest methods available to effectively diagnose the Type 2 diabetes. This paper provides such methods. The critique author is personally inclined to know more about the cause effects of this disease. The review of this paper provides the window of opportunity to him to understand the deeper issues in Type 2 diabetes. Body / Summary Procedures Methods as used in the article. The paper is an effective treatise on the causes, symptoms and the prevalence of the diabetes in UK. Author followed the secondary research methodology by referring the medical journals and statistical data. Author relies on the statistics to convey the widespread effect of both types of diabetes. The statistics provided by the author are from the secondary sources. In addition to the statistics, author has provided the details on the medical terminologies related to diabetes. Various tables are provided to emphasize the root causes, metabolic syndromes, risk factors associated with the onset of diabetes. A patient case study with appropriate diagnostic questions is provided in the end of the paper to help the reader to understand the steps required in correctly diagnose a patient for diabetes. Summary of important findings as presented in the article This paper is a comprehensive guide on the diagnosis of the diabetes. It provides the practical steps, which a nurse can take to diagnose a patient with both types of diabetes. Apart from providing these steps, the author provides the metabolic syndromes, risk factors, high risk groups, various tests to confirm the patient with diabetes as well as a case study, which provides the practical crystallisation of the details in the paper. Dietary advice and the precautions to prevent diabetes are clearly explained as well. In terms of the statistics, the author has provided relevant statistics to prove the dangers associated with the diabetes. For example, diabetes is the most widespread disease of metabolism, affecting 2.6 million people in the UK. In this study, it was found that 15% of all adults and children diagnosed with diabetes have type 1 diabetes and 85% have type 2 diabetes. In the UK, it is estimated that 10% of adults diagnosed with diabetes have type 1 diabetes and 90% have type 2 diabetes. In 2007-2008, the overall prevalence of diagnosed diabetes in Great Britain was found to be 3.9%. Not all diabetes is diagnosed 15% of people with diabetes may be undiagnosed or not identified on a practice register. Thus, it is important for a practitioner nurse to be aware of the steps in diagnosing the diabetes. The diagnosis can be for a person suffering from acute symptoms as well as from not so clear symptoms. Conclusions related to the problem as presented in the article The paper concludes with a case study, presented with an objective to summarise the discussions in the earlier part. Every step of the diagnosis is discussed in the case study with a context of the theory discussed in the paper to provide help to the practical nurses for accurate diagnosis of both kinds of diabetes. On the prevention of diabetes aspect, in general, all adults with identified risk factors should be screened at regular intervals. It is indispensable that practice nurses have the knowledge and skills to screen patients opportunistically and that they do not undervalue the importance of carrying out the new patient health checks in their consultations. Recommendations to the reader as presented in the article This paper will be beneficial not only to patients who are suffering from diabetes but also for everybody else who are developing symptoms that has been discussed in the paper which are indicators of diabetes. This paper helps to make the readers aware about the complications that they can face due to delayed detection of this disease and also discusses different ways to avoid it. It is suggested to exercise to avoid as well as face the disease. Even for the practical nurses the ways to diagnose, how to diagnose each symptom has been given in detail. If the medical staffs as well as the general public have appropriate knowledge about this disease and its symptoms, then only will they be able to avoid this disease. Like in any other disease, prevention is better than cure in diabetes. Discussion of the reference list review the references used in the article in terms of appropriateness as resources and currency to within five years of the publication date. As mentioned earlier, author of the paper has conducted secondary research to come with this practical guide for the nursing staffs. Various expert resources operating into the domain of prevention cure of diabetes have been leveraged to consolidate the findings. Author has delved upon the official websites of diabetes for building the context of the disease. Appropriate references have been made to the academic sites for an easy to understand explanation of the metabolic syndromes, associated risk factor and groups. Papers from various health organizations e.g. World Health Organization (WHO), National Health Services (NHS) have been referred to quote various relevant statistics. Conclusions / overall critique of the study Is the author clear in his/her presentation of the specific topic and overall purpose? The main purpose of this paper is to make general public as well as nursing staff people aware about diabetes. Author had been clear on discussing the causes, symptoms, diagnosis and the high risk groups. The risk factors, metabolic syndromes have been discussed in detail. Author has provided detailed description of the type of diabetes and the symptoms of both kinds of the disease. Considering that the paper is designed to be a guide for practical nurses for helping them in diagnosing diabetes, especially type 2, it is a successful attempt. All the signs and symptoms of diabetes type 2 are discussed in detail. A table is provided, which describes the advice and targets to prevent complications of type 2 diabetes. One of the tables details the blood glucose levels used in the diagnosis of diabetes blood glucose diagnosis is given. Moreover, author provides the statistics to prove the growing menace of this disease and the high risk groups. Did the reading affirm or contradict your ideas about nursing? Is what you read consistent with what your textbooks present? (support with evidence) The paper successfully affirms the ides of nursing because it provides description about the disease and detailed procedure for diagnosis, which will help the practical nurses to handle the patients well and will help in proper diagnosis of the problem. The scientific principles have been followed in writing this paper. Enough contexts are built for the disease, supported by statistics and evidences. This is followed by the description of diagnostic steps and the appropriate medicine schedule for the affected patients. The paper also provides the prevention mechanism for the high risk groups. The details in the paper are consistent with the nursing textbooks as any disease is described in a similar way. Will the article help you in your future practice as a nurse (nursing implications)? Did the information cause you to rethink how you might perform a certain nursing skill set? This article would help someone who wants to pursue their career as a nurse. The clear description of diabetes and its implications would definitely enhance the knowledge of someone aspiring to be a practicing nurse. The information provided in the paper definitely makes one think of doing a detailed study of disease patient, before attempting to prevent or cure the disease. What important information did you learn? All the major information about diabetes is given in the paper as well as the ways to recognise the symptoms is given in detail which not only help in avoiding the problem but also help in proper diagnosis of the symptoms that are developing. What exactly is the contribution of this work to the nursing profession as a whole? This paper will help a lot to the practical nurses as this will enhance their knowledge about the disease and will help them to diagnose and to give proper advice to their patients for prevention and cure of diabetes. What are your reactions and opinions regarding the article? This paper is very useful to gain knowledge about diabetes, which is a very wide spread disease and it is handy for the patient and the nurses to understand this common disease very meticulously. Does the article raise other issues for further discussion? As this paper deals with the diagnosis of type 2 diabetes, a need is felt that details about type 1 diabetes should have been included as well. More details about diabetes type 1 should have been discussed. The risk prevention of diabetes, exposure to high risk groups, ethnicity being a crucial factor are other issues, which could be discussed for effective prevention of diabetes. Will you recommend the article to your peers? Why? This paper is recommended for any aspiring nurse. It provided appropriate knowledge about diabetes, which can help every aspiring student to be a better nurse and serve the patient with better service. What do you think of this journal as a resource for nurses? Do you think you might subscribe to it? Why or why not? This paper was downloaded from an online journal on nursing. As the journal contains good references on nursing, I would like to subscribe to it.

Various Metal Detection Techniques Engineering Essay

Various Metal Detection Techniques Engineering Essay Abstract- This paper presents a comparative study of various metal detection techniques that can be used for a walkthrough metal detector. A brief introduction of electromagnetism is followed by introductions to continues wave, Pulse induction, Beat frequency Oscillation, Magnetic field Gradeometry and Microwave imaging techniques. State of the art metal detectors and technology behind them has been reviewed. A comparative analysis of the above said metal detection techniques is performed. The Project Develop a walkthrough system to detect metallic objects with the ability to discriminate between potentially dangerous items. Objectives Maximum detection and discrimination capability Detect and discriminate between a day to day metallic object (key rings, Belt buckles or spare coins) and a potential weapon (Knife, Folk or Gun) Higher through rate Less false alarms rate Introduction Metal detection technology is used in many industries around the world such as medical (detecting metallic foreign bodies in the human body), Military (Demining), Security (Screening people for potentially dangerous weapons), Food (detecting of metallic objects in food products) and professional treasure hunters. There are many technologies used in metal detection. Beat frequency oscillation Continues wave metal detection Pulse induction metal detection Magnetic field Gradeometry Microwave Imaging Most of the above mentioned techniques use some sort of electromagnetic approach in order to operate. Electromagnetism Electromagnetism is the physics of electric fields. A Changing magnetic field would generate an electric field the reverse is also true a moving electric field would generate a magnetic field which is used in metal detection. [1] Magnetic field created around the wire due to the current flow. The metal detectors operation depends on simple principles such as Faradays law, Amperes law, Gausss Law and Biot savarts Law. The basic idea in a metal detector is a magnetic field generated from the excitation coil induces an eddy current on the metallic object which generates a weak magnetic field which will be picked up by the same coil or a pick up coil(s) depending on the detection technique used. [1], [2] Amperes Law The line integral of magnetic flux density over any closed path is proportional to the rate of change of electric field and electric current in the enclosed region. The km factor is the relative permeability, equal to 1 in free space. [3] Faradays Law The line integral of electric field over any closed path is proportional to the rate of change of magnetic flux in the enclosed region.[3] Gausss Law The integral of magnetic flux density over any closed surface is zero [3] Law of Biot Savart The current element dl on a current filament contributes a magnetic field, dB, in a direction normal to the plane formed by dl and the vector r [3] Metal detection techniques Continues Wave (Very Low Frequency) [17] Very low frequency (Induction balanced) technology is the most used method in metal detection. It is used in all kinds of metal detectors e.g. demining, walkthrough, food industry The very low frequency method consists of an excitation coil and pick up coil some have a third feedback coil. An electric current (sinusoidal wave) is supplied to the excitation coil via an oscillator circuit. The pickup coil is placed in a way that the excitation coils magnetic field will not interfere with it.[1] [4] How does it detect metallic objects? When the excitation coil is supplied with current it creates a magnetic field around it when a metallic object pass by this coil the magnetic field will create an Eddie current on the metallic object which will create its own weak magnetic field. The pickup coil will pick up this magnetic field and generate a current. By analysing the phase shift and amplitude the metallic object is detected. [5] [6] Advantages: Low cost, Discrimination ability, multiple objects could be detected Disadvantages Limited inspection area Modern metal detectors use an advanced version of this technology combining multiple pickup coils and digital signal processing. Pulse Induction [17] Pulse induction method uses a single coil to transmit and pickup signals. It operates by switching high current through the transmitter coil which generates a short magnetic field at the end of the current pulse the magnetic field reverses and vanishes suddenly which results in an electrical spike. This spike last a few micro seconds which allows another current to run through the coil this is the reflected pulse and is very short this repeats over and over. [7] [8] How does it detect metallic objects? When the transmitter coil is supplied with a high current pulse the current causes a magnetic field to surround the transmit coil. The Eddie current caused by the field flows on the metallic object. The coil pick up signals from the metallic object after the transmit pulse ends. The length of the reflected pulse is monitored by a sampling circuit. If the reflected pulse last longer than normal it means a magnetic field is present hence a metallic object is present. [7] [8] Advantages Good penetration ability Disadvantages Less discrimination ability because the pulse decay very fast. This metal detection technology is widely used by treasure hunters due to its ability to penetrate beyond other techniques it is also used extensively on walkthrough detectors despite having less discrimination ability. Beat Frequency Oscillation [17] Beat frequency oscillator is the oldest and the basic type of metal detection technique. This technique employs two coils one coil is the search coil (search oscillator) and the other coil is the reference coil (reference oscillator). When a pulse is supplied to both the coils it will start generating radio waves which will be on the same frequency. The output of the coils will be connected to a mixer and filtered through a low pass filter in a way that as long as the frequencies stay the same there will be no output.[9] How does it detect metallic objects? When the search coil is over a metallic object the metallic object will create a magnetic field on its own because the Eddie current created within the object as a result of the radio waves from the search coil. This magnetic field then causes disturbance on the search coil which will result a frequency shift in the search coil. As soon as a frequency difference is detected between the search coil and reference coil a tone will be produced. [9] Advantages: Low cost, very basic technology used Disadvantages Low penetration ability, zero discrimination ability between objects. Although this is an old technique it is still used extensively by the hobbyist treasure hunters because of ease of use and low cost. Magnetic Field Gradeometry 11: Walk-through frame 12: Control unit 47-53: Aluminium tubing (gradiometers inside) 56-57: Base plate and post 58: Cabinet (US patent 6133829) A magnetic gradiometer is a device that can measure the rate of change of a magnetic field. Two magnetic gradiometers are placed in both sides which monitors the magnetic field of the earth once a metallic object passes through a disturbance will occur in the earths magnetic field this will be picked up by the magnetic gradiometer which indicates a presence of a metallic object. [10] [11] Advantages Wide area inspection, passive magnetic field measurements Disadvantage Inability to detect multiple objects. Magnetic field Gradeometry is a rather interesting new concept which could be used for metal detection. Research in this area seems to be rather limited. None of the current metal detectors use this technology. Microwave Imaging [] A microwave is an electromagnetic wave. A microwave security system can detect any object concealed within a human. It uses microwaves to image an object on a human. Basically microwaves will be emitted towards the human via an antenna and the reflected waves will be captured with the same antenna after emitting multiple beams and processing them through a 3d image processing software a 3d image will be created showing the concealed objects. Advantages:- Can detect any object it doesnt have to be metal Accurate positioning of the object Active holographic body imaging Disadvantages:- Time consuming Costly stand-still inspection Possible danger to health. Although this is one of the best methods to detect objects it is not practical due to the above mentioned disadvantages. State of the art Walk through metal detectors and analysis. Garrett PD 6500i 2. Ceia SMD600 Multi Zone Garrett PD 6500i 33 zone pin point metal detector is a state of the art walk through metal detector. It has the ability to pin point where the potentially dangerous metal object is held omitting the day to day metal objects such as car keys, belt buckles, spare change etc [12] Ceia SMD600 Multi Zone metal detector is a highly accurate ultra sensitive Walkthrough metal detector it posses the same capability as the Garrett PD 6500i. [13] The walkthrough metal detector technologies have evolved considerably over the last 40 years earlier metal detectors used Very low frequency method (sub category of continues wave technique) and pulse induction method (still widely used). The pulse induction method was widely used in the past two decades but lacks the ability to discriminate between objects, which make it unsuitable for modern day requirements (will be discussed later). Most modern walkthrough metal detectors including the ones shown above uses Continues wave multiple sensor technology which will allow the capability of multi zone detection. Digital signal processing in order to get good discrimination ability using a microprocessor. Advantage of multi zone detection over single zone detection. The objective of a practical walkthrough metal detector is Maximum detection and discrimination capability Higher through rate Less false alarms rate False alarms are a problem in modern walkthrough metal detectors false alarms could occur because of external noise in the system or lack of discriminating ability in the system. Most single zone walkthrough metal detectors operate using the pulse induction technique which clearly lacks the ability to discriminate between the objects therefore will result in high number of false alarms which will significantly reduce the through rate. Multi zone metal detectors use continues wave multi sensor technology which will allow pin point detection which will result in high through rate but the false alarms will still be a problem due to the lack of discrimination. [14] [15] [16] Advantage of Digital signal processing over Analogue signal processing. Analogue signal processing Analogue signal processing means processing signals using analogue signal means. Sinusoids, impulse and step signals are commonly processed using analogue signal processing. Digital Signal processing Digital Signal processing is representation of the signals by a sequence of numbers or symbols and the processing of these signals. To overcome the false alarm rate and to increase the discrimination ability within objects modern walkthrough metal detectors use digital signal processing. The amplified output from the receiver coil is an analogue signal so an analogue to digital converter is used. The converted signal is then sampled and analysed using a computer program which allows good discrimination ability. [14] [15] [16] By combining the continues wave multiple sensor technology with digital signal processing metal detector manufactures have tried to achieve the above mention objectives for a walkthrough metal detectors. Although modern metal detectors have the ability to discriminate between a harmful and non harmful object it lacks the ability to correctly identify an object. System configuration of a modern multi zone metal detector Oscillator Excitation Coil Metal Object Pickup coil Pickup coil Pickup coil Phase detection Amplitude detection Microprocessor Audio Tone Conclusion Technique Advantage Disadvantage Continues Wave (VLF, Induction Balance) Low cost Discrimination ability Multiple objects could be detected Limited inspection area Pulse Induction Good penetration ability Less discrimination ability Beat frequency Oscillation Low cost very basic technology Low penetration ability Zero discrimination ability Magnetic field Gradeometry Wide area inspection Passive magnetic field measurements Low cost Inability to detect multiple objects. Microwave Imaging Can detect any object Accurate positioning Active holographic body imaging Time consuming Costly stand-still inspection Possible danger to health. While analysing the above table it is clear the best method for concealed weapon detection is microwave imaging but due to less practical nature it is clear microwave imaging does not suit the project. Magnetic field Gradeometry is an interesting innovative way of metal detection but due to its inability to detect multiple objects this technique isnt the best option for the project. Beat frequency oscillation is the oldest and the simplest of all the techniques but this technique has zero discrimination ability between object and less accurate due to these reasons this technique cannot be used Pulse induction technique is currently used in most metal detectors it poses good penetration ability but lacks discrimination between objects therefore cannot be used for this project. The final technique is the induction balance technique this technique cannot be used for wide area detection but has the best discrimination ability amongst all the techniques hence suit the project the most. A modified version of this technique is used in modern walkthrough metal detectors.

Dream Job Essays -- essays research papers

  Ã‚  Ã‚  Ã‚  Ã‚   Career Project A career I would be interested in pursuing is being a park ranger. This job interests me because I love spending time outdoors and with people. It also is an interest of mine to keep our wonderful parks and woodland environments safe and to have them still be around for many more generations to come.   Ã‚  Ã‚  Ã‚  Ã‚  The job of a park ranger is to enforce laws, regulations and policies in national, state, county, or municipal parks with dangerous wildlife, bad terrain, or in bad weather situations. Park rangers do task such as vehicle and personal registration, fee collections and issuing of permits. They must give information about the park use, safety requirements and special points of interest. Park rangers also help in the care and maintenance or parks. They help visitors utilize the natural surroundings that they visit. Park rangers are involved in the police aspect of parks also. They direct traffic, investigate accidents, and patrol to help prevent fires, theft, and vandalism. They can evict or arrest persons who violate park rules and regulations. Park rangers take part in rescue and first aid when needed. Rangers in certain climates might specialize such as snow safety or avalanche control. Conservation is key with park ranges. They study wildlife behavior, plants, wa ter, and pollution, plus the use of parklands. Some may be involved in the planning, construction, maintenance, landscaping, or management ...

Traditional Ideologies :: essays research papers

'Traditional Ideologies' The texts that we, the reader, tend to relate to most are the texts that reflect our values or include certain social issues of the present. Texts such as these are therefore quite commonly found beside the beds, on the coffee tables and in the bookcases of many Australians. These texts, in a way act as a barometer for values, and shifts in values in our society. This can be seen in many instances. For example, take the feature film 'The Castle'. The typical Australian family, the Kerrigans, represented in this film was not chosen by accident. No, no they were chosen because the writers of this film knew that everyday Australians could relate to the Kerrigans and in some ways see themselves in this simple family. The film endorses many Australian values and attitudes, to which the everyday Australian can not only relate to but also understand aswell. The text acts as a medium for the viewer to realise his/her own values and helps the viewer to recognise the social values that surround him/her. However, texts do not merely inform the reader of values present in the society. They can also reflect the current shift in values and attitudes away from the dominant ideologies. This can be seen heavily in the novel 'Cloudstreet' by Tim Winton. In this text many characters are seen to have somewhat different roles in the family that one would expect. Lester Lamb is an excellent example of this. The traditional role of the man in the house is to go out and work hard for his money and come home to a wife who would support him and look after the house and the kids. However, Lester is portrayed as a sensitive man who cooks and cleans regularly aswell as helps with many of the household chores. He also seems to have no quarrel with his wife having most of the control over the household or him having to pull his own weight. This is of course a step away from the traditional ideology of what a man should act like. This clever characterisation represents the shift away from the traditional gender roles that have for so long been enforced in our society. Which leaves the reader thinking, once again, about their own values and the now shifting values of the society. This point can be further seen in the short story 'Neighbours', which is also written by Tim Winton.